Event Management

As Marketing Director at Delphinus, I oversaw the coordination and execution of the organization’s presence at small and large industry tradeshows and events, including the Radiological Society of North America, the largest radiology-focused tradeshow in North America, the Society of Breast Imaging Annual Meeting, the top meeting for engaging breast imagers in North America. Responsibilities included:

• Managing travel for tradeshow/event team
• Overseeing vendors and logistics for booth set-up and tear down
• Coordinating meetings with prospects at event
• Promotion for Delphinus presence at the event, including advertisements, editorials, social media posts and email campaigns leading up to, during and following the event.
• Creation of presentations for KOLs speaking at events
• Managing the budget and resources for each event 

 Part of the product commercialization strategy for the breast screening device, SoftVue, was to bring the system into new markets and host multi-day educational and promotional events introducing physicians, healthcare professionals and potential patients to the technology. Each event offered demo scans, image review session and an informational presentation. We partnered with local cancer advocacy organizations to offer attendees additional health-based information and resources. My team and I coordinated the logistics, promotion and on-site execution of the event. 

 My team also executed SoftVue Program launch events at partner healthcare sites, helping to plan ribbon-cutting events with outreach to local media, hosting educational sessions for healthcare team members, and executing outreach to women in the community. 

I also organized training programs for new radiologists, corporate sponsorship events, executive dinners, and video shoots that required planning, logistical coordination, and execution, which my team managed.

As the Assistant Marketing Manager at the Michigan Association of CPAs (MACPA), I assisted in the planning and executing two annual events, The High School Leaders Conference and the Accounting Aid Society’s Tax Assistance Program. 

The High School Leaders Conference brought together junior and senior high school students and MACPA member CPAs to educate students on careers in accounting and finance. It provided educational and career guidance during the full-day seminar. 

The Accounting Aid Society Tax Assistance Program provided low-income Detroit residents the opportunity to work with MACPA member CPAs for tax return preparation and financial counseling. 

For both annual events, I coordinated CPA volunteers for each program, marketing and advertising leading up to the program, event logistics, and program execution.