PRINT & DIGITAL pROJECTS

I have overseen print and digital advertising initiatives throughout my career, including volunteer recruitment and commercialization of a new FDA-approved breast imaging device. They were placed in industry publications, websites, or as part of a social media campaign.  

The directories included in the print projects have been modified to protect the privacy of the physicians listed. These documents were developed to support easy connection between internal and referring physicians. The contact information is not intended for public audiences. 

To assist with the commercialization of a new FDA-approved breast imaging device, I developed a whitepaper speaking to SoftVue's positive patient experience. I executed the design, copywriting, and statistical analysis for the paper.

Creation of brochures, print flyers, and marketing collateral to support volunteer recruitment, patient referrals, service line promotion, and event participation is central to my career experience, and I have provided a few samples of my work. 

I oversaw the redesign of organizational websites in partnership with third-party web developers & design teams to support the modernization of an organization's online presence.